Cedele is working together with Cafedirect to bring Singaporeans coffee that cares.

Cafedirect is UK’s largest company to pioneer their business that trades only Fairtrade products. Under this Fairtrade social movement, coffee farmers benefit more from the sales of the coffee and receive up to 60 per cent of the profits for their hard work out in the fields.

Additionally, the Fairtrade coffee beans served by Cedele are organic, that means that no harmful pesticides and chemicals are involved in the farming process, thereby protecting the ecosystem around the farm and also producing coffee that is healthier for consumption.

And of course, when farmers engage in organic farming practices, they no longer subject themselves to health risks just to bring us a nice cup of coffee.

All in all, all 15 Cedele branches now serve Cafedirect coffee.

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Youth.SG attended the Cedele Beverage Presentation last Friday and was treated to a wide selection of (organic) coffee, (caffeine free) tea and the in betweens. We aren’t exaggerating when we say “wide selection”. We really do mean w-i-d-e.

Just look at this A4 size menu. Well, we were served everything on it. So next, these got us talking…



Joyce: For me, the winning tea was the Hot White Pomegranate Tea. The tea was alluringly fragrant and clear. It’s the kind of tea that you can just go on sipping for the entire day.

Jorge: Green Tea Mocha!!! Ten points for Green Tea Mocha. It scored points for innovation and the taste reminds me of hot chocolate with a hint of tea.


Joyce: I don’t drink coffee, neither am I sure I really get coffee. Everything, even with a slight tinge of coffee just ends up overwhelming me with bitterness. I didn’t expect to take too well to any of coffee. Surprisingly, I ended up liking the taste of the Iced Hazelnut latte.

Jorge: My favourite has got to be the Iced Mocha. Who doesn’t like the combination of chocolate and coffee? This is a combination that can never ever go wrong!


Joyce: The Sesame Tahini Cake wins. A combination of both white and black sesame; what more I ask?

Jorge: I am in like with the Belgium Chocolate Marquise. Who can resist the temptation of chocolate? (Disclaimer: Most of Jorge’s decisions are swayed by the presence of chocolate.)



Joyce: Lassi – To die for! I don’t love tea neither do I like coffee but Lassi is a whole new story. I like me some Lassi, please. The Mango Lassi was heavenly. The texture was smooth and rich yet it doesn’t overkill with excess yoghurt. I will go back for it, everyday. The Basil & Orange Lassi is another unique combo with a dominant sour tang and the refreshing mix of Basil, who would have thought?

Jorge: Chocolate – dead for them! This is really creative on Cedele part, they had chocolate bars that were spiced and they transformed them into hot chocolate. By the way, Mexicans drink their chocolate with spices, just the way they make it at Cedele. I don't really fancy the ginger one though, it’s too reminiscent of Teh Halia. I am sure that is NOT the way Mexicans enjoy their cup of chocolate, big no-no for non ginger eaters.


Joyce: As much of a coffee hater might I have been or still am, the Espresso Affogato is really rich and delightful.

Jorge: Affagato is French for “float” and Espresso’s the way to go (with vanilla ice cream). Earl Grey’s a little pushing it, even for me.

Side note: Ms Yeap Cheng Guat, the brains behind Cedele – which was founded in 1997 – is possibly one of the warmest bosses I’ve met with that much success. Genuinely wanting only the best for her customers, she also strives to ensure that the price is right. “Any drink should be complimentary to our food,” said Ms Yeap.

Coffee and tea are priced at an average of $3.50 per cup. There, all these can now be found in a Cedele near you.