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Roll It Forward



22 October, 2018 12 AM to 31 December, 2018 12 AM

Location Venue:
Any Sushi Express outlet
Dates :
22 October, 2018 12 AM to 31 December, 2018 12 AM

Take a stance against hunger and food insecurity with Food from the Heart (FFTH)’s newest campaign, Roll It Forward, held in collaboration with Sushi Express!]

While food is loved by Singaporeans across all walks of life, many don’t realise that food isn’t always within reach for some Singaporeans. From 22 October to 31 December 2018, Food from the Heart and Sushi Express are serving up a new and easy way to feed the hungry.


Food from the Heart QR codes are a new donation platform that will be found at all Sushi Express outlets during this period for patrons to make instant donations via their mobile phones.


Beyond donations, the Roll It Forward campaign raises awareness to encourage Singaporeans to extend a helping hand to those who need it most. FFTH supported approximately 35,500 beneficiaries in 2017.


How to Roll It Forward with Food from the Heart at any Sushi Express outlet

1. Look out for the Food from the Heart QR code, which will be accompanied by the Food from the Heart logo and can be found at the cashier counter and sushi conveyor belt area

2. Scan the QR code with any of these mobile apps: NETSPay, DBS PayLah, Pay Anyone and UOB Mighty

3. Enter the amount you wish to donate and tap ‘Pay’.

Campaign Details



22nd October – 31st December 2018

Venue and Opening Hours


20 outlets island-wide open daily from 11am – 10pm

Full details available at

For more information